Laundromat owners who are looking to earn more money for their business may look at multiple options to make it more lucrative. Taking measures to improve the revenue at the laundromat now may prove positive down the line.
Consider advertising increases
If potential customers don’t know where laundromats in the area are located, they won’t be able to spend money there. Owners should look at some ways to help build their brand and help draw customers in.
- Create online presence – Having a website and working with social media may help laundromat owners get the word out about their business at a low cost, or even for free. Using Twitter, Facebook and other social media options can spread information quickly, and many people may turn up to do their laundry.
- Manage periodical advertisements – Newspaper advertisements also may be an option, especially for those in cities. Having a presence in these pages may be worth it in the long-run.
- Word of mouth – Encourage customers that you already have to tell their friends and family about the laundromat may be a great way to easily advertise. Providing business cards can be a way for the loyal base to get more people to come by. Suggesting to customers to positively rate the business on Internet sites such as Yelp or Yahoo may also improve this aspect.
- Promotions – Having occasional promotions also may prove beneficial, as it could draw in customers who wouldn’t necessarily make the trek. Whether it is a regular option, or something that is a one-time deal, the business may see a boost in revenue.
Taking the time to implement options over a test period may be a great way to ensure if a business adjustment works out. Some may end up becoming central to making money at the laundromat.